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Uncategorized September 10, 2018

Ux Case

Research

To begin my research, I started to look at a few competitors or similar platforms, analysing UI, UX, User flow, IA and key features. I won’t go into detail however, as I want to keep the focus on the research which has been made on Smava.de itself.

User interviews

Based on a sample group of 3 users, I tried to get further feedback from which I highlighted the following considerations:

  1. what they pay attention to in forms?
  2. what do they expect in the comparison process?
  3. how long do they wait for the application process to be completed?

Pain Points

  1. if someone wants to select any credit options it can be done in 2 steps but it could be in one step. if someone wants to select any credit options it can be done in 2 steps but it could be in one step. Placing options in a selector drop-down requires two clicks, and hides the options. Use an input selector if there are over 5 options. Incorporate contextual search within the drop-down if there are over 25 options. (Such as country selector, Credit type selector)
  2. CTA buttons need to be different from other passive buttons
  3. The steps should be separated by their names and i think it should be much clearer. There is a problem between the steps now. When I’m in step 2, it still looks 1.
  4. Autocomplete should be used in multiple choice situations such as country selection.
  5. Autocomplete should be used in multiple choice situations such as country selection. When asking users to choose their country, occupation, or something else with a large number of predefined options, it’s best to provide a predictive search function to reduce the amount of typing and cognitive load required.

Solutions

  1. I wanted the credit options to be able to choose faster by separating them with the icons and I wanted to increase the Click rate. I have experienced that the navigation logic in this way got better results with my previous works.
  2. I wanted the credit options to be able to choose faster by separating them with the icons and I wanted to increase the Click rate. I have experienced that the navigation logic in this way got better results with my previous works. Our brains process visual images significantly faster than text.
  3. Fixed navigation Steps added, users can switch between all steps easily.
  4. I visualized the input fields more and adding sliders for input fields. According to my previous experience, visualized fields have more click rates.

UX Screens 

 

UI screens:

Conclusion

Due to time constraints, the research and consequents assumptions are based on my personal experience and a small amount of data.

Deep analysis and additional testing needs to be conducted in order to refine and validate the solution.

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